SEO and AI search optimization
Found on Google, quoted by ChatGPT, measured in leads.
SEO and AI search optimization makes your product easy for search engines and AI assistants to find, understand, and quote: structured data, crawler access, an llms.txt, and pages written for what buyers actually search. Acasa Labs builds it into the site itself. For Siona Jewels we set up structured data on every page, AI crawler access, a generated llms.txt, and GA4 events that show which designs buyers look at.
The problem
Your buyers ask Google and ChatGPT. Neither knows you exist.
Buyers now start with a search or a question to an AI assistant. If your site renders in the browser, has no structured data, blocks AI crawlers, and describes your product in your words instead of theirs, you are invisible in both. Ads can buy attention for a while. A site that search engines and AI assistants can read keeps bringing buyers after you stop paying.
What we build
- 01
A site machines can read
Server-rendered pages, structured data on every page, sitemaps, an image sitemap, and an llms.txt generated from your content.
- 02
Open to AI crawlers
A robots.txt that lets GPTBot, ClaudeBot, PerplexityBot, and Google's crawlers in, so AI assistants can read and cite you.
- 03
Pages for what buyers search
Landing pages and guides for the questions buyers actually ask, each answering the question in its first paragraph.
- 04
Analytics on what converts
Events for the actions that matter, from page views to shortlists to leads, so you can see which pages bring customers.
From production
How we set it up for Siona Jewels.
Structured data on every page
Siona JewelsOrganization, Product, Service, Article, FAQ, and breadcrumb structured data, with every page pointing back to one Organization record.
AI crawlers welcomed by name
Siona JewelsSiona's robots.txt welcomes GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and others by name, so the catalogue can be read and cited in AI answers.
Generated, never stale
Siona JewelsThe llms.txt and the sitemap are generated from the CMS, and product photos are listed in the sitemap for Google Images and Lens, so a new design appears everywhere without a deploy.
Pages for each market
Siona JewelsA page for each of Siona's 4 export markets and 6 buyer guides at launch, on karats, diamond reports, lab-grown stones, and shipping.
Honest trade-offs
When SEO is the slow answer
Search takes months to compound. If you need customers this month, outbound sales or paid channels are faster, and SEO is what you build alongside them so the cost of each lead falls over time. If your buyers are a short list of known companies, account-based outreach may beat search entirely.
What we reach for
- Next.js server rendering
- Schema.org JSON-LD
- Sitemaps, image sitemaps, llms.txt
- Google Search Console
- Google Analytics 4, PostHog
- Payload CMS, Sanity
Proof
Shipped, not pitched.
01Client work
Siona Jewels
A jewellery manufacturer's catalogue that buyers find on Google and in ChatGPT, and that turns a design number into a lead.
Siona Jewels is a fine jewellery manufacturer in Mumbai selling to retailers and private-label brands in India, the US, Canada, and the UAE. We built their B2B catalogue site, the CMS behind it, the email automation that routes every enquiry to sales, and the search and AI-answer setup that gets them found.
Web · CMS admin
Questions
SEO and AI search questions we get asked.
What is AI search optimization?
Making your site easy for AI assistants like ChatGPT, Perplexity, Claude, and Google's AI answers to read and quote: crawler access, structured data, an llms.txt, and pages that answer questions directly.
Can you guarantee rankings or AI citations?
No, and be wary of anyone who does. We can make your site fast, readable, and useful to the people searching, which is what search engines and AI assistants reward.
Do you write the content?
We plan the pages with you and write them from your knowledge: what you make, who buys it, and the questions they ask. Content written without your input reads like everyone else's.
Can you do this on our existing site?
Often, yes. Structured data, crawler access, sitemaps, and analytics can usually be added to an existing site. If the site renders only in the browser, moving key pages to server rendering may come first.
How do we know it is working?
Search Console shows impressions and clicks per page and query, and analytics events show which pages turn visitors into leads. We review both with you each month.
SEO and AI search optimization
Ask ChatGPT about your category. Are you in the answer?
Tell us who your buyers are and what they search for. We will show you how your site reads to search engines and AI assistants today, and what we would fix first.