Social media analytics tool development
Keep the numbers the platforms throw away.
Acasa Labs builds software for the creator economy: social media analytics tools, media kits brands can verify, and platforms where creators sell and get paid. We make Pullsy, our Instagram analytics product, which keeps insights Instagram discards after about 90 days, and NoteTube, whose marketplace pays educators through Stripe Connect.
The problem
Creators pitch brands with screenshots.
A creator's best argument is their numbers, and the platforms make those hard to keep. Instagram keeps detailed insights for a short window, the metrics are hard to explain, and a screenshot is easy to fake. Brands know it, so they discount what they are shown. Agencies managing dozens of accounts copy numbers into spreadsheets every month. Tools for this market live or die on syncing reliably from APIs that rate-limit, expire tokens, and change.
What we build
- 01
Analytics that keep history
Scheduled syncs through each platform's official sign-in, stored long after the platform forgets them.
- 02
Grades and media kits
Raw metrics turned into a grade and a shareable media kit a brand can check for itself.
- 03
Apps for creators
Web and native iOS apps, with push notifications when something on the account changes.
- 04
Marketplaces and payouts
Platforms where creators sell their work, with payouts, balances, and earnings dashboards.
From production
From Pullsy and NoteTube.
A queue that does not drop a sync
PullsyPullsy's Redis queue uses atomic move-with-ack, a delayed-retry set, and per-connection locks, so one account never syncs twice and a failed pull is retried, not lost.
Backoff that respects Meta
PullsyMeta error codes are mapped to backoff with jitter, capped at 30 minutes, and re-authorization is handled as its own state.
Built for more than Instagram
PullsyA pluggable connector registry already reaches beyond Instagram, with a REST API and keys for developers on top.
Creators who get paid
NoteTubeNoteTube's marketplace lets educators sell study material through Stripe Connect, with payouts, balances, and earnings dashboards.
Honest trade-offs
Use Pullsy, or build your own?
If you are a creator or a small agency that wants Instagram analytics and a media kit today, use Pullsy. Build your own when the data is your product: an influencer marketing platform, an agency tool across many networks, a brand's creator program, or a marketplace that pays creators. Pullsy's connector registry and entitlement service are the parts we would start from.
What we reach for
- Next.js
- SwiftUI
- FastAPI
- SQLAlchemy
- Postgres
- Redis
- Razorpay
- Stripe Connect
Proof
Shipped, not pitched.
01Our product
Pullsy
Instagram analytics that keep the numbers Instagram throws away.
Analytics for creators. Pullsy keeps insights Instagram discards after about 90 days, explains what each number means, grades the account, and turns it into a media kit a brand can verify.
Web · iOS (native SwiftUI) · REST API
02Our product
NoteTube
A lecture becomes a study system: chat, flashcards, quizzes, all grounded in the source.
An AI learning platform that turns PDFs, YouTube lectures, recordings, and notes into a structured notebook with grounded chat, spaced-repetition flashcards, and graded quizzes.
Web · iOS · Android · Chrome extension · MCP server
Questions
Creator economy questions we get asked.
Do you use the official Instagram API?
Yes. Pullsy syncs through Instagram's official sign-in. We do not scrape: scraped data breaks without warning and puts the creator's account at risk.
Can you support TikTok and YouTube too?
Pullsy's connector registry already reaches beyond Instagram. Each network's API has its own rules on what data you can get, so we check them before scoping.
How do you handle API rate limits?
Meta error codes map to backoff with jitter, capped at 30 minutes, and a scheduler recovers crashed jobs from missed heartbeats.
Can brands verify a creator's numbers?
That is what Pullsy's media kit is for: it is built from synced data, not uploaded screenshots, so a brand can check it.
Can we charge per seat or per brand?
Yes. Pullsy's entitlement service handles per-seat and per-storefront plans, enforced down to a database constraint, with pricing in INR and USD.
Do you build native iOS apps for creators?
Yes. Pullsy's iOS app is native SwiftUI on iOS 17 and later, with push notifications when something on the account changes, alongside the web app and the REST API.
Social media analytics tool development
Building for creators, or managing them?
Tell us which. We will show you Pullsy, or scope the platform you want to build.